The Road to Production
812 Hydration is launch-ready: formulas finalized, manufacturer locked, production run next.
15+
Manufacturers vetted
Months of diligence
~$50K
Cost avoided
Vs. third-party plant quotes
5
SKUs in initial run
Sticks + 5x7 & 7x9 pouches
4
Formulas locked
Base + Fruit Punch, Lemon Lime, Watermelon
Open compliance items
- Global GS1 rights: fast-tracking the barcode; global rights still needed for the scan bar.
- FDA compliance: final sign-off happens as soon as artwork is done and claims are locked — FDA reviews against the final label.
Partner Ops — Utah
Vetted 15+ manufacturers over months of diligence and landed a vertically integrated partner in Utah.
Factory ownership = margin control
Because our manufacturer owns its own factory, production cost came in dramatically below competing quotes — other suppliers wanted roughly $50K more using third-party plants.
Compliance path set
FDA compliance runs through the co-manufacturer and conversations are complete; final sign-off follows artwork and claims. GS1 barcode approval is fast-tracked, with global rights being secured.
Dielines in hand
Stick pack film plus 5x7 and 7x9 pouch dielines complete. Creative assets are in the final stretch — we are compressing the timeline to schedule the Utah run, with manufacturer payment queued as the trigger.
Road to production
Stage 3 of 701
Manufacturer Search
15+ vetted
02
Formulas Finalized
Base + 3 flavors
03
Creative Assets & Artwork
In progress
04
Claims Locked + FDA Finalized
Triggered by artwork
05
Global GS1 Barcode Rights
Fast-tracking global rights
06
Utah Production Run
Scheduled
07
Payment & Ship
Trigger queued
Compliance timeline
Artwork gates everything01
Artwork complete
Gating item
02
Claims finalized
Against final label
03
FDA compliance sign-off
Co-man review
04
Global GS1 rights secured
Scan bar ready
05
Print & production
Utah run
Launch timeline — retail calendar
Q4 = Buyer Decision WindowNow — Q3 2026
Artwork · Claims · FDA sign-off · GS1 global rights
Q4 2026
Utah production run · Shopify DTC launch · Broker agreements · POS displays produced
Critical window — buyers lock their sets; we must be in-market with product & data
Q1 2027
Retail sell-in · 7-Eleven Franchisee Show push · Florida race-season activation